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As we enter our 50th anniversary year, this milestone represents more than longevity; it’s a moment to reflect on five decades of shaping communities through purpose-driven, inclusive design, while looking ahead to the future. Since 1976, we have created modern, people-centric environments that incorporate the latest technological advancements to improve lives and foster connection. Our rich history served as the foundation for designing the 50th anniversary campaign, titled “Celebrating Form, Function, and Fifty,” which reflects our core tenet: “Design to inspire and unite communities.” To commemorate this milestone, we also designed an anniversary logo and microsite, where we will regularly share updates throughout the year and invite you to celebrate with us!
The Process: Design Begins with Intention
Like all great design projects, the anniversary campaign and logo design began with intention. Our team set out to develop a theme and logo that would mirror the LRS brand voice: modern, balanced design, and function. The goal for our 50th anniversary logo was to be timeless yet forward-thinking. Sophisticated yet solid. Above all, it needed to embody the key components of our business model: innovative, collaborative design and the people who make it possible.
Thoughtful Design: Every Detail Matters
The number 50 is drawn to mirror the modern font used in our original logo, while the “5” and “0” are connected to represent the respect that binds the LRS team and clients. This connection visually signifies the relationships we’ve built over five decades. Beneath or beside the mark sits the tagline created and voted on collectively by employees: “Form, Function and Fifty.”
More than a phrase, it’s a distilled expression of our firm’s design philosophy. Form honors the aesthetic principles of modern architecture. Function acknowledges the practical beauty of spaces that truly serve. And Fifty celebrates the years of impact, innovation, and intention.
An additional celebratory sub mark was designed for promotional items and apparel. The modern pattern features a mix of colors from the LRS color palette, representing a core value of diverse thinking that has driven our work for 50 years.
An Anniversary Logo That Lasts
This year, our anniversary logo will be featured across our materials, digital platforms, and celebratory moments throughout the anniversary year, reminding everyone who sees it that thoughtful design lasts. As we celebrate five decades, we remain committed to creating great designs with meaningful connections, continuing to pioneer distinct form, modern function today, and for the next 50 years.
