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Price Fronk & Co LLP, a trusted name in Central Oregon for decades, is proud to announce that it has officially become Sorren.
Sorren is a brand new, Top 50 accounting & advisory firm that was created by leaders from respected, like-minded firms from across the country who saw the opportunity to build something better: a national firm rooted in local values, designed to better serve growing businesses and evolving industries.
With more than 1,000 professionals across 20 offices nationwide, Sorren combines the reach and resources of a national firm with the relationships and responsiveness of a local one. Central Oregon businesses will benefit from:
- Broader experience from a united team, including specialties such as Valuations, Transaction Advisory Services, Litigation & Forensic Accounting, and Family Office Services.
- Access to national-level talent and insights without losing the care and understanding that only a local team can provide.
- Greater investment in innovation, technology, and tools that help clients make better decisions, faster.
- A stronger platform for collaboration, enabling businesses to tap into resources and relationships across the country and around the globe.
The name Sorren blends the meanings of “master of craft” and “coming together as one” — a reflection of the shared values and collaborative spirit that brought these firms together.
“As our community has continued to grow and our individuals and businesses expand their footprints, we continue to experience increased needs and compliance requirements faced by operating in new markets. Now, we’re even better equipped to help our community thrive and succeed in the various new frontiers,” said Adam Barnett, Tax Partner. “This isn’t just about growth for growth's sake – it’s about combining our strengths to deliver smarter solutions, deeper insights, and more strategic guidance, all without sacrificing the local relationships and personal service that our firm is built upon.”
In January 2024 with high expectations for the future, Price Fronk & Co. LLP merged with KDP. The only significant change is the ability to broaden our service offerings. The professional insight and talent offered by these teams maintained the integrity of service excellence that clients were used to. As such with this union, clients will continue to work with local regional teams committed to our clients and communities. Both Price/Fronk and KDP were founded in Oregon in the 1970s and share the same practice philosophies and values throughout the years, which will continue in the years to come.
For more information, please contact Adam Barnett, Tax Partner for Price Fronk & Co. LLP at 541-382-4791 or abarnett@kdpadvisors.com.
