BEND 101: Tourism—How to measure impact

Bend 101 is all about learning and connection for new residents and those who’ve been here a while and want to become more involved. Spend the evening getting to know the history of Bend, how it developed into what we experience today, and how we can all contribute to a thriving community as we grow into the future.

Join us for an engaging Bend 101 focused on tourism and how we measure the impact of visitors on our community. This session will include an overview of the transient room tax (TRT) and how tourism dollars support key initiatives in Bend and Central Oregon. We’ll also hear from a panel of local experts who will share insights on the benefits and challenges of tourism and how data helps inform decisions about our region’s future. Whether you’re new to Bend or a long-time resident, this is your chance to better understand how tourism shapes our community and economy.

There will be time to socialize, indulge in bites and beverages, and enjoy the program at United Universalist Fellowship of Central Oregon.

GUEST SPEAKERS INCLUDE

Damon Runberg—State Economist, Business Oregon
Kelly Cannon-Miller—Executive Director, Deschutes Historical Museum
Brian Ladd—Principal Broker, Cascade Hasson, Owner of Ladd Group
Zavier Borja—Director Destination Stewardship – Visit Bend
Cyrus Mooney—Business Development Manager, City of Bend
Todd Montgomery—Director of OSU-Cascades Sustainable Tourism Lab
Lauren Burke—Director of Marketing & Communications Mt. Bachelor

SCHEDULE
5:00 pm Check In & Networking
5:30 pm Programming begins
7:00 pm Networking

Thanks to our sponsors—The Ladd Group with Cascade Hasson Sotheby’s International Real Estate, OSU-Cascades, Providence Health Plan, City of Bend, First American Title, Hixon Mortgage, Visit Bend and Cascade Disposal! Click here to learn more about Bend 101!

Online registration closes at 12pm on May 7.

You may cancel your ticket for a full refund up to 48 hours before the date and time of the event. Cancellations with less than 48 hours notice will not receive a refund. When you register for an event, you agree to these terms. A 3% processing fee will be charged on all credit card payments.